art direction

INTERIOR DESIGN MAGAZINE BEST OF YEAR

Be the one. Be the best.

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Best of Year Awards is the annual award honoring the best interior design projects and products of the year hosted by interior design magazine. Mihomi created the visual identity for 2012’s Best of Year Awards. It includes print ad campaign, digital ad units and event collateral.

Concept: The brightest light bulb among the dull ones indicates the winner. By spray painting the light bulbs all the same color, the lit winner stands out even more from the competitions.

Best of Year Awards consists of three separate components. Submit (call for entry), Vote, and Join. The challenge was to create the strong cohesive looking visual that conveys the three different messages under one umbrella. Her responsibilities included concept development, initial copy writing, photo shoot direction, art direction, prop making, photo retouching and graphic design.